ARY Digital, popularly related as the ‘Pakistani Channel’, is essentially a subsidiary network channel of the admired ARY Group. Initially the network was only catering to the home base of ARY Digital, which essentially was the entire Middle East and Pakistan, but since its wide public acceptance, ARY Digital TV Channel was recently introduced in North America and Europe. While ARY Group continues to expand their services across Middle East and even within South Asia through sister network channels such as ARY News, ARY Musik, ARY Qtv and ARY Zauq. However, ARY Digital Network has always been the main focus of the concern since its introduction in the year 2000.
With Satellite channels are emerging as the next serious demand in media entertainment, ARY Digital expanded their channels into the digital zone by airing quite a few channels via Satellite. In the Middle East you had Pehla airing the ‘Pakistani Channel’, Sky TV in UK and Ireland, Virgin Media in UK and Dish Network in USA. For network expansion purposes, ARY Digital operations were moved to the state of the art ‘Dubai Media City’. This modern communication centre uses Samacom as the uplink teleport station.
Lately, ARY Digital has received affiliation from various other networks to air their respective content in the country of Pakistan. One of the channels that have approved their alliance with ARY Digital is Fashion TV, which is telecasted as FTV Pakistan. It has been heard that the TV channel of Al Jazeera Urdu is supposed to be affiliated with ARY as the Al Jazeera network is looking for several Television networks to host their channel in their attempt to reach out millions of Urdu speaking households. HBO has also launched itself with ARY in association with its South-Asian division. Among children’s channels, Nickelodeon is planning to kick a start with ARY as it plans its operation in Pakistan where the channel will be telecasted as Nick Pakistan.
With such diverse global projects in hand, the president and CEO of ARY Digital Network, Salman Iqbal seems to be all geared up and confident to bring about international quality to the exponentially developing market of Pakistan. Some of the specialized channels aired through the network are ARY News, a news channel catering news 24/7, ARY Musik, a channel for the young generation featuring local and international music ARY, Qtv, a channel offering religious services, etc. Aside, there are multiple channels dedicated to shopping, movies, entertainment, etc.