Warid is operated by Abu Dhabi Group led by Sheikh Nahayan Mabarak Al Nahayan. Warid started it services in Pakistan May 2005. Since than Warid Telecom successfully launched the services covering 28 cities with a total population of around 32 million people. Warid Telecom with low rates to capture the market with already giants operating the cellular world of Pakistan is the major task for Warid Telecom major competitor is mobilink with already 10 million subscribers it is not a easy task to break the market.

Warid Telecom did a great job when launched Warid didn’t get the attention of the subscribers after a month of so the boob started We aren’t willing to purchase the connection as the company in start didn’t leave a huge impact to switch the mobile connection. After one to two month after the launch of Warid Telecom people started purchasing the connection and I myself purchased one the main feature about Warid Telecom that attracts me its Friends and Family feature with rates of 1.90/mins. The rates are the cheapest in the market and with 30 sec billing feature makes it worth while to try once.

In July I purchased Warid connection as many people are purchasing it. In the start I face many network problems as it is almost not possible to call on mobilink network all the time it gives me network busy message the services of Warid is some want bad in the start when the storm of subscribers hit Warid Telecom it become difficult for the company to handle the new subscribers but Warid Telecom did a great job in managing all the subscribers and handling the network.

Warid Telecom has some features as low calling rates 30 sec billing. Coverage is improving and hope will be improved as the company grows. Warid Telecom according to me targeting the student class rather than business men. Some of the features are good but still there are some major upgrades that Warid higher management team should look into.

Warid Website looks like site designed by immature non professional group of people. Warid site is not user friendly loading time is slow the navigation is as bad as it can be no voice user lost in to the site the landing page with login information confused the user who came to get some info hard to find tariff as no link on the main page. With session Id passed even a user is not logged it sucks. When you are visiting Warid website most of the times your session id expire which takes you the home page again and finding that page I was browsing is hard to find. Site design is also poor with no cooperate look.

Major draw back GPRS the slowest GPRS services I ever used the rates are touching the sky if you use GPRS more often than Warid is the company you waste money.

The in house email server always lags and you never receive email upon requesting help center you came to know by the operator that email is send but never reached your mail box. The email send if used proper header never drops in you Bulk or Spam folder so what I can guess is that IT staff consists of immature worker that cant handle the huge requests nor designed a proper website.

Warid to Warid call rates are cheap in night some times you will have network busy error other than that it works fine.

Warid Telecom should look into the problems currently facing to capture more market as their calling rates are promising. Over all Warid Telecom still targeting student class improve services to reach business class.