ZenZui — backed by Microsoft — is basically a new web navigation interface for mobile phones, “designed to ‘transform how people engage, consume and interact with Web content through a revolutionary mobile user experience and information ecosystem.’ Continue reading for the clip.

ZenZui’s Zooming User Interface organizes Web and user content in 36 tiles arranged in a virtual desktop grid. The desktop can be panned and zoomed in or out using the cellphone’s touch-screen or numeric keypad. Then, when you activate one of the tiles, it will show you a small interface, which appears to follow the same directional pad control for user interaction