Samsung and Armani team up to offer the sleek Armani Night Effect handset
Samsung and Giorgio Armani are teaming up again to offer a fashionable handset called the Samsung Armani Night Effect. The new design is stylish, but still a bit unassuming. However the handset comes to life at night thanks to the brightly colored LEDs that go along the sides.
Standing at 12mm thickness, the new Samsung M7500 Emporio Armani Night Effect is packed with goodies - enough to make it attractive even to tech-oriented consumers. It sports quad-band GSM and HSDPA support and its design incorporates not only slim waistline and brushed metal front but also a 2.2-inch OLED display. A 3.2 megapixel camera (no flash but with autofocus), stereo Bluetooth, FM radio and microSD card slot complete the tally.
The Armani branding is all over the new handset - from the front panel, through the tacky LED-lit left side all the way to the back panel. An interesting fact is that the Samsung-Armani cooperation this time seems to be on another level.
Unlike the original Samsung P520 Armani, now the Armani M7500 Night Effect handset doesn't have the Giorgio Armani branding. Instead it bears the Emporio Armani logo. Emporio Armani is the most popular and wide spread of all Armani sub-brands and it's targeted at a more youthful audience (plus it's not as expensive as the high-end Giorgio Armani lineup).
Samsung M7500 Emporio Armani
The youthful targeting of the new Samsung Armani Night Effect is without a doubt underlined by the side-mounted LED backlit dedicated music keys.
Update: We just spotted a video showing the Samsung M7500 Emporio Armani in action. Boy, this flashing sign can put to shame even a night club billboard. Never mind, the interesting thing in this video is that it actually shows a white-colored handset. Enjoy!
The Samsung Armani Night Effect will start shipping in Europe some time in November, South-East Asia and the Middle East will follow soon after that.