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Fashion History of the 20th Century

The entire sphere of the fashion industry accompanied with utmost glamour and elegance has always played a pivotal role in providing a new vigor and momentum in the lives of the common people. Henceforth, when we engage ourselves in talking about the various traits of fashion, it generally deals with a form of art that often integrates the nuances of creating clothes and accessories in a vivacious manner.

While talking about fashion history, it’s better to start with the beginning of the 19th century when the various designs were generally meant for the products of the multiple costumes worn in the royal courts. And in this manner, Charles Frederick Worth, the first and foremost fashion designer made a grand entry by setting up his first fashion house in the heart of Paris. The innumerable designs crafted by this legendary maestro imbibe a deep psychological influence amongst the masses and soon they labeled all of them as the designs of the “House of Worth”. Thus, in this way a fashion designer became identical convoyed with a meticulous brand.

Paul Poi Ret can be denoted as another significant designer of the contemporary epoch. He has been widely acclaimed for his enormous contributions in the evolution of the fashion industry to a wide extent. He efficiently intermingle the classical style or rather to say the aesthetic dressing with the trendy fashion of Paris. Apart from Paul, there also emerged several designers whose names will be remembered in the pages of fashion history for a long period of time. It includes- Lanvin, Chanel, Vionnet, Patou, Fortuny and various others. Thus, Paris soon became the epicenter of the fashion industry as various countries, such as, Great Britain and United States of America have started to imitate the former in an effervescent manner.

However, after the World War an innumerable number of countries began to emerge as fashion hubs and the sole influential attribute of Paris started to diminish. The British fashion industry proficiently caters with an innovative collection of street fashion for all the young customers spread throughout the nation.

Afterwards, the renowned and celebrated designers like Ralph Lauren and Calvin Klein became the centre of attraction through their various sports wears accompanied with utter professionalism and craftsmanship. Their various creations shook the entire nation and turn out to be a style statement amongst the youth. Again, in the early 90’s a brand new breed of designers arrived who played a fundamental role in redefining the conventional concepts in a competent manner. They speculated the fashion history from a new dimension and took firm initiatives in formulating their own creative dictions based on the former. The advent of the grunge fashion can be termed as one of the most momentous event of the early 90’s fashion history. It attracted both the sexes and vividly influenced them in wearing flannel shirts and various other outdoor clothing. According to the researchers, the emergence of the grunge fashion coincides with the rise of the grunge music from Seattle in a vivacious manner. The retro styles also attained a lot of attraction during this period of time.

Nowadays, the fashion designs can generally be sun divided into two main categories. One can be termed as the haute couture, which has been specially designed for the individual customers and the other is the ready to wear collections. According to the fashion critics, the main purpose of creating the haute couture is to proffer with a unique style statement based on various themes and patterns, while the latter is generally meant for the common people. It should be noted that in respect of qualifying as a haute couture house, a designer is supposed to be a member of the Syndical Chamber for Haute Couture. Exhibiting the new collections twice a year convoyed with thirty five different outfits each and every time are also some of the chief criterions that a designer must abide by. Again, the ready to wear collections, being standard sized are much more appropriate for the large production runs compared to the other. These can be further distinguished into various categories, such as, designer or creator and confection collections. The designer collections usually dealt with utmost quality and splendor along with an exclusive and unique design. These are generally focused on a definite philosophy and are mainly created to make a statement instead of sale. However, both the haute couture and ready to wear collections are being catered on the international fashion shows and catwalks in an effective manner. In this manner, the fashion history has been a mere silent spectator of the evolution of this very industry since the beginning of the 20th century.

A fashion designer must possess an imaginative bent of mind escorted with a creative personality. He/she might not be a professional artist, but must endow with some unusual skills of combining colors, shades and tines in a proficient manner. A designer must also possess the capability to work with fabrics and use the textiles in an ingenious and unique way. By going through the details of the fashion history, it has been excavated that most of the fashion designers are gifted with an excellent visual imagination are and also utterly competent while thinking in three dimensions and formulating the innovative ideas while designing the garments.

The fashion history further opines with this point of view that all the designers constantly upgrade themselves in order to cope up with the latest needs and requirements of the global fashion market. They have to possess keen interest on a variety of things, like- reading magazines, journals and books on fashion history accompanied with the biographies of the reputed designers. A professional designer always engages himself/herself in visiting art galleries, interacting with the artists in regard of enhancing the knowledge to the fullest. Apart from of all of these above mentioned attributes, a proper understanding of the various needs and requirements of the customer and their mere lifestyles can be denoted as the pivotal factors that a designer should always keep in mind.



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