The Price Is Right is a television game show format currently owned by the
FremantleMedia wing of the RTL Group, originally created by Bob Stewart, former
employee of Goodson-Todman Productions in the United States.
The most popular version is currently airing in the United States, hosted by Bob
Barker. This version, which recently ended its 35th season, is both a spin-off
of a previously successful version and the seed for many international versions
of the show.
The Price Is Right's US 35th season logo.
Main article: The Price Is Right (1956 game show)
The original format, which first aired on the NBC and ABC television networks in
the United States from 1956 until 1965, hosted by Bill Cullen, generally
involved four contestants bidding on lavish prizes; after a predetermined number
of bids, the player whose bid was closest to the correct value of the prize
(without going over) would win it. At show's end, the player who had won the
most (by dollar value) was declared the champion and returned to play again on
the next episode.
In 1957 an Australian version made its debut on ATN-7.
Main article: The Price Is Right (US game show)
An updated version of the format premiered in the United States on the CBS
television network on September 4, 1972 . In this new iteration, contestants
place one bid on an offered prize; the player who bid closest (but not over)
then got to play one of several mini-games (dubbed Pricing Games in most
countries) for an additional prize. One contestant, through various elimination
formats, could find themselves winning a large showcase of prizes at the show's
conclusion. Originally thirty minutes long, the show was expanded to its current
hour-long format in the fall of 1975. At this time, a new feature was
introduced, involving a large wheel displaying various amounts from five cents
up to one dollar, which contestants were asked to spin. The contestant who came
closest to one dollar in not more than two spins, without going over, was
brought back to compete in the Showcase at the end of the show. The three
winners of each half-hour segment get the chance to spin the wheel, with the
winner of each spin competing against one another (see Showcase Showdown).
The 1972 American version was hosted by Bob Barker from September 1972 to June
2007; his last new episode aired on June 15, 2007. The show will go on with a
new host. It is still currently airing as of June 2007 on CBS and is believed to
be the second longest-running game show on television, trailing only the
Spanish-language variety show Sábado Gigante ; it is also the longest running
five-days-a-week game show in the world. (Wheel of Fortune began its syndicated
run in 1983, and Jeopardy! followed in 1984.) The Price Is Right is one of
only two game show franchises to be seen nationally in either first-run network
or syndication airings in the US in every decade from the 1950s onward; the
other is To Tell the Truth, another show created by Bob Stewart for
In other countries
The 1972 revised format appeared on Australian TV the following year, and
debuted in the UK in 1984. The format has since been seen in dozens of
In the United States and Canada:
The Price Is Right (1956-1965), the original version hosted by Bill Cullen.
The Price Is Right (1972-Present), the current version hosted by Bob Barker
The Price Is Right (1972-1977), Dennis James hosted a nighttime version from
1972 to 1977.
The Price Is Right (1985-1986), the short lived nighttime version hosted by Tom
The New Price Is Right (1994-1995), the short lived nighttime version hosted by
The Price Is Right Million Dollar Spectacular (2003-Present), a series of
primetime specials spun off from the current daytime show; hosted by Bob Barker
Bruce's Price Is Right (UK)
The Price Is Right (UK)
In the United Kingdom:
The Price Is Right (UK game show)
The Price Is Right (Australian game show)
The Price is Right around the world