Here’s the first rule you must follow to succeed in your business online or
cheat anyone out of their hard earned money. When you run an honest business
you stand a much better chance at success.
must describe your product clearly, without making any false claims, or
omitting any important facts that the average person would need to know.
testimonials given must be genuine and authorized by the person who gave
them. You should be prepared to show proof of any testimonials and they
should be of an honest nature.
When giving a guarantee, it must give details of how it is carried out.
Example: “If you are not completely satisfied with the product, return it
reasonable good condition within thirty days for a full refund.” This
clearly states the length of the guarantee and the conditions.
Here is a list of
a few important things, you need in your home-based business startup:
Read books, instructional literature, magazines and anything else related to
your area of interest to keep yourself informed and updated.
Basic Office Supplies
Just start with the very basics. Pens, pencils, paper, business size
envelopes, and a good notebook should get you started.
should open a business account in a bank sooner or later to keep all of your
business transactions separate from your personal finances. It is important
to have your business name on your checks to represent a professional image.
You should open this account once you have chosen a name and registered your
new business domain name.
Other than the computer which you already have, most people can probably get
by without purchasing any office equipment at all. The point is, don’t go
out and buy anything until you absolutely need it.
you don’t already have a printer connected to your PC, you should think
about getting on. You’ll eventually need to print something. Although you
don’t need to have one right away.
Here are the basics you’ll need…
word processing or desktop publishing program. Microsoft Word or whatever
design program. Microsoft FrontPage or Macromedia Dreamweaver.
email program. Microsoft Outlook or Microsoft Outlook Express.
very helpful program to have is a mail list or address list program. This
helps you grow a customer list as well as track product ship dates,
amounts paid, Email address and other relevant information. Microsoft
Access is very good for this, but you can use any other you prefer.
item that you will need eventually is a web hosting company to host your
web site. Pricing varies widely here, and my next articles will cover
hosting in details.
I know, what are you thinking? “What will I sell online?” Right?
What can you sell online?
The big question is
you be marketing, or selling on the Internet?” That’s right; you need
something to market if you
are going to make any money.
I've come across lots of
people who want their own high-income business on the web but do
not want to get involved with
selling. What do I tell these folks? Simple. I tell them other alternative
The simple fact is, when
you go into business for yourself, and you want to make serious money, you
have to be able to market yourself or your products or services.
The Internet lets you be
a sales "genius" without hard efforts. Online, the actual act of selling is
as simple as setting up a few automated tools and letting them do the work!
When you sell something,
you are not taking a person’s money. Customers are making the conscious
decision that what you have to offer is worth a trade for a certain amount
of their cash. This is exactly how and why businesses work.
So now that you know you
have to sell something to
start moving toward a high income, let's get right to the other part of this
do you sell?
Too many online
marketers tell you that you should be reselling
products! That's not true.
The very best way to make money, either online or off, is to market
your own products or
services. Not only this give you complete control, it enables you to
maximize your profits by keeping most of the money from every sale.
Now perhaps you already
have a product or service in mind for your business. If you do, great!
You're a step ahead, but if you have
no idea what you could sell to make money online, here are just
a few ideas…
I’ve learned that the
number one seller in the world has always been, and always will be –
information, specialized information. I made a decision that I would start
my business on this basis. I set out to come up with the best information
about Internet marketing I could offer at a price far below what others were
selling it for. This has always been my business strategy and it will remain
the same until it stops working.
And I've got news for
you... creating your own information products is
not hard at all. Everyone
knows something about a particular subject. Whether it is "gardening" or
"computer hardware" you can easily create your own information products.
Simply take your area of expertise and start writing down everything you
know about it.
Think back to everything
you have learned over the years about it. This is the type of information
others want and need. They will pay good money to save their valuable time
and get the facts that you already know. Once you have your facts together,
putting them into a marketable format is much easier than you think. The
Internet offers tons of cheap software for book printing, eBook creation and
more. Just pick a program and run with it.
If you have expertise in
any field, of course, you have good command on whatever you do. Suppose, you
have a degree/diploma (and some experience) in Web Engineering, you know how
to develop a web site and its programming, you can offer web development
services to business owners who require your services. If you have some
experience or some existing clients, it will be your PLUS point. Think...
what can you do? what services you can provide? Offer these services online.
You can introduce yourself as a web developer, software developer, hardware
specialists, network engineer, estate agent, teacher, instructor, doctor,
lawyer, sales promoter, accountant, engineer etc.
Busy businesspeople need
guys who can work for them. Think... what you know? what you can do
perfectly? Work as a freelancer. Promote yourself, utilize your existing
qualification, abilities, professional skills and
experience and convert them into a business, online business and you
will start making attractive earnings.
Now let me get back to
that side note... I can already hear lots of you thinking...
I don't want to create a
product or sell information.
Can't I make money reselling products and services
that other companies have already produced?"
The answer is yes. The
Internet is generating all types of new products and services every day, and
you can make money selling them, but you must be extremely selective.
You can make serious money only when selling products and services that fit
a certain criteria.
What are the criteria?
Well, if the product or service fits the following categories, it should be
1. It must have a large
That is, you must be
able to identify a large group of people who would be interested in it.
2. You must be able to
earn a minimum of 25% of the profits on anything you sell.
There are far too many
companies paying 5% or 10% commissions or less. The hard fact is, you just
cannot sell enough of something at those commission rates to earn a
3. You must be able to
become a reseller without spending a large amount of cash.
I know many web sites
that charges hundreds of dollars for the privilege of reselling their
products or services. Many people who spend their money there, most of them
never earn even their
initial investment back. If you see a business opportunity that will require
a large outlay of money, or the need for you to make many sales to earn back
your initial investment, leave it.
But when done correctly, reselling
can be extremely profitable...
Some of the products I
resell are software and domain registration services. People simply download
the program or register a domain name. They order using their credit card.
Product delivery is as simple as emailing their registration information
code to them and that’s it. I earn good money every time. You won’t find
anything that easy in the real world. No inventory, no shipping, no risk.
And that's just one example. Reselling also generates monthly checks whether
you work or not.
And I want to make one
more thing clear here. It does not have to be information, software or
services you resell. It can be
anything along the lines of your interests. A friend of mine
even built a residual income as a reseller of personal ad sites on the web.
No matter what your interest, there is serious money to be made in promoting
existing products and services online - if you know what you're doing.
Remember, although the
best way to make lots of money online is to come up with at least one
product or service that you own.
“Online Sales” It’s a little different than real-world selling…
Here’s just a small portion of this advice, which can help anyone trying to
make sales online. If you keep these in mind as you are creating your sales
literature, whether it will be email or web page copy, you will make more
You must always attract a prospect’s interest with an innovative and
interesting title or first sentence, while avoiding the temptation of
using copy like this: “Become a millionaire in 14 days.” Overly
sensational headlines are a big turn off, especially online, where the
prospect is a little more intelligent and sophisticated. Instead, get
their attention with headlines like one I use. It reads: “Thousands of
businesses closed their websites last year. Here’s why they failed…”
Always focus your copy on solving your reader’s problem or making
something easier for them. This is the key to successful selling. If your
product or service cannot enrich the life of your prospect in some way,
they will not buy it. Make it crystal clear to them how you plan to do
this and what they have to do to take you up on your offer.
The best way to sell in cyberspace is to first educate your consumer with
free assistance and then gently guide them to your offerings. And when
they get there, give them a reason to buy that very moment. You can do
that with a special bonus or other added incentive. Remember, once they
are gone they may not be back. Make your offer so appealing they can’t
KEY COMPONENT – YOUR FREEBIE…
When placed on the internet, your sales literature will usually take on one
of two formats.
These consist of:
order for both of these to do their job successfully, you must get people to
read them. Although there is a lot involved in selling online, if you start
by following rule number one you will be ahead of the game.
What is the rule one?
Always Give Away Something for Free!
Unless people have a motivation to click to your sales message, most of your
prospects will not read what you have to say.
Here’s a perfect example of this in action:
Were you enticed by the offer of this free subscription to ApnaKarobar? Did
it make you want to investigate a little further? Hey, you subscribed it and
you’ve got this email, haven’t you? It must have been somewhat effective.
The reason I offer it for free is to spread the word about my business.
addition to teaching you how to succeed in your own online business,
offering this free subscription gives me an opportunity to show off my
expertise and possibly gain a few more potential prospects and customers.
Now, of course you can’t go around giving everything away for free, but you
can make your readers stand up and take notice. That’s step one. Simply
using the word Free is your sales literature can do wonders. Of course you
have to back that up and actually give away something of value.
Whether it is a free subscription to your email newsletter, a free software
program or even this very e-book, if you can give it away for free people
will remember you.
that you know how to get the attention of your prospects, let’s move into
some methods of reaching them in droves…
MARKETING STRATEGIES THAT WORK…
What online marketing methods really work? Bulk email? Banner adverting?
Email advertising? Discussion group participation? Search Engine Submission?
list of possible solutions goes on and on. And , I’ve tried them all,
believe me. Although I don’t have room in this email to go into details on
everything I’ve tried, I will reveal one method that works head and
shoulders above anything else. What is this powerful income generator?
Your own “email newsletter” or “ezine”.
email newsletter or ezine is simply a regular email message that you send to
anyone who asks for it. It delivers free, helpful information to your
customers and your best prospects. The “information” can take on the form of
industry news, web resources, discount specials or anything your heart
This is definitely one of the best proven online marketing method I have
used since 1999. And best of all, it’s virtually free to publish one!
would you want to? That’s simple. Here are just a few reasons…
Your customers and prospects won’t have to find you or your web site.
They’ll constantly be “in touch” and in tune with your business. You can
keep them side by side of new products and services as they become
available. Whether it’s a new product you are introducing or a service you
are adding to your existing web site, your newsletter is the perfect place
to announce it.
Publishing a newsletter is the cheapest form of promotion you’ll ever
find. Unlike traditional newsletters, there are no printing or postage
costs so you can publish as often as you like. Try sending out a catalog
by postage every week without going broke!
Since the cost of publishing an email newsletter is near zero, you can
offer free subscriptions. This insures a steady flow of new prospects for
your products and services.
Educating potential customers and prospects is an excellent way to market
your wares. What better way to educate them than through your free
electronic newsletter? You’ll be proving your expertise in your field and
establishing credibility with every issue.
PROFESSIONAL WEBSITE WITHIN ANYONE’S REACH…
During the first year of my Internet business, I made one big mistake. I
waited almost for six month to start building my web site.
email marketing campaign was effective, but not nearly as effective as when
I combined it with a professional website. Why? Here’s the main reason…
Many people will delete an email message if it does not contain a URL where
they can “anonymously” investigate your offer. With all the unsolicited
email on the net, folks don’t like to risk being added to yet another list
without their approval. That’s what they’re doing when they email someone
they don’t know.
However, if they are invited to a URL and are presented with a professional
web site, they are likely to stick around. You just earned a prospect.
It’s really quite simple… you NEED you own website!
how do you set up a professional web presence? Simple…
Here’s a checklist of tasks you’ll need to complete:
Register your own domain (A Must)
This will give your business an internet established presence. Too many
marketers skip this crucial step. The Rs 900/- yearly fee is a small price
to pay for professionalism. If you’re serious about your business, don’t
skip this step.
use unusual words, phrases or ellipsis in domain name. Choose an
easy-to-remember name that also describers your products, services or
own domain and paid web hosting services. Free domain and free hosting (with
a lot of banners or popup windows) doesn’t leave good impression on your web
site visitors about your business and professionalism.
Build the site
you do not have the webmastering know-how, try to learn it. If you prefer to
outsource your design work, be sure to hire a professional designer. Tell
them you want to see examples of their work including unique logos, working
scripts and more. You want a site that you will be proud to direct people
to. Also, be sure to pack your website with helpful information so people
will stick around!
careful here. I’ll discuss it later.
Planning Tips for your Website
Once you enter the planning stages of your website, you will need to include
some proven components.
Key Component # 1
sure your main page contains a clear objective and an invitation. Let me
When someone comes to your site is it obvious how the site can help them?
After all, they probably came looking for help. I have visited many sites
that look great, but fail at this key component. If I find myself trying to
guess what is in the home page should clearly define why it is there and
invite visitors in for more.
Key Component #2
signup form for free, email newsletter or product/service updates. An email
newsletter is a cost effective way to stay in touch with your prospects. It
is also the single most effective way to hang onto your visitors. Getting
traffic is tough, don’t let visitors get away without offering to stay in
touch! A simple fill-out form will allow you to add their email address to
your private in-house list.
key tip here… Don’t ask a lot of questions in your subscription form. They
may be interested in your newsletter but may shy away if they have to reveal
too much information about themselves. A lead is a lead. Ask for their first
name and email address only. If you scare them away, they may never be back.
Key Component #3
Secure credit card ordering. This is a MUST at every site that is designed
to make money. I won’t go into the pro’s and con’s of commerce enabling a
web site. The fact is, there are only Pro’s. Quite simply, you are missing
the boat if you think you can get away without this.
E-Commerce enabling a website is as simple as getting a merchant account and
hooking up a secure server. Sites without these components are being left in
Mistake #1: Using someone else’s domain name.
Does the first impression your site makes look like this…
or is it more professional and established like this
Think about it for a second. Why are so many companies offering free web
sites to anyone who wants them?
Answer: To get traffic to their sites!
Smart companies realize that giving away freebies is a great way to attract
visitors. So go ahead and take them up on it. Build as many free sites as
you want! But link them all to YOUR site. A site with YOUR OWN domain name.
your company won’t spring for its own domain name at Rs 900/- a year, your
potential customers will definitely think twice before they buy from you.
Plain and simple. Even if just one or two are scared away, you’ve lost more
than the yearly domain cost already!
Mistake #2: A large, slow loading home page.
fellow marketer recently wrote to me asking why his site was not generating
income. I visited the site and it was beautiful. Probably the best site I’d
seen in a year. So why was it a dud?
took 3 full minutes to load! Very few people will wait that long. Perhaps
the small percentage of users surfing the web on a T1 or faster connection
will view this site, but you can’t gear a site toward so few users. A good
site loads fast for all surfers.
Check your site load time at
today. If it loads in 20 seconds on a 28.8 modem, you’re fine. If not, cut
down the graphics and try again!
slow loading home page can also be a result of a page that contains too much
information. Visitors should not have to scroll down endlessly to view your
home page. If your main page contains too much information, simply break the
information up into several pages.
Mistake #3: Failing to promote!
This one is a classic. For too many business owners pop a site up on the web
and cross their fingers. In order to grow traffic, you need to promote it.
Well if you have an advertising budget, spend money. this is the easiest way
to promote a site. Buy banner ads on busy sites, sponsor email publications
and reorder every avenue that is effective.
you do not have much of an advertising budget, fear not. You can generate
traffic for free. I’ve being doing it for years. My favorite methods are
article submissions, ezine advertising, search engine positioning, and my
associate program just to name a few. If you’d like to learn how to emulate
these methods, just spend a little time tat the related web articles.
Nothing is held back in the articles. Anyone doing business online will find
some real, useful information.
Remember, your web site is the first thing your online prospects see. It is
the very heart and sole of your online marketing campaign. Make a lasting
It’s all up to you to Get Started…
now have everything you need to get your internet business started and
shifted into high gear immediately.
what are you waiting for? Are you worried you won’t succeed? Why not look at
it like this. If you try to succeed in your own business and fail, the most
you will lose is a little money. (and not much with the low start-up costs
on the net!)
Thanks to the internet, you no longer have to risk your life savings when
starting a business. The knowledge alone, that you will gain from simply
attempting you own business will outweigh any financial loss by far.
That’s not to say it will be simple. Success can sometimes be a difficult
thing to sneak up on. Determination is a major asset for anyone starting
their own business. After all, failure, as well as success, is a part of
life. As the old saying goes, if at first you don’t succeed, try, try again.
This saying wouldn’t be so popular if everyone succeeded the very first time
they attempted anything.
You cannot fail… unless you quit!
you succeed, and more than 75% of all new entrepreneurs do, you will no
longer have to rely on others for your income.
You’ll be able to work the hours YOU want to work, right in your own home.
what are you waiting for?
can do it!