You want traffic at your
site, but with so many new websites added every day it isn't easy. The only
solution is to promote your site, each and every day... Here are 7 promotion
methods for you to try, one for each day of the week:
Day 1 - Submit Your Site To
A Search Engine
No big surprises with this promotion method; just submit your site to a new
search engine, or directory. It is best to concentrate on the major search
engines and directories, and add your site to minor search engines as and
when you discover them.
Do try to keep a log of
just when and where you submit your site.
Day 2 - Post A Newsgroup
There are newsgroups, bulletin boards or forums on just about every subject
imaginable. A good place to start is
Groups.Google.com which allows you to search all of the Usenet
newsgroups for a particular term or phrase. Post a message online, via
Google, or offline using Outlook Express (or similar). Follow the forum or
newsgroup guidelines, when you start a discussion or answer someone's query.
It *is* okay to mention your website in a 2-line signature, though.
Newsgroups and forums also prove a good place for you to get known and
Day 3 - Swap Links With
Links make the World Wide Web go around; they also improve your
search-engine ranking! One way of achieving lots of links to your site is to
swap links with other sites. There is an excellent article on link-swapping
BannerTips.com but basically:
- Identify sites with
similar content to yours
- Request a reciprocal link (be polite, and use webmaster's name)
- Create a "Links" section on your site and put the links there.
Day 4 - Write A Testimonial
Writing favourable comments - testimonials - about another website could
make you an instant online friend (we all respond well to flattery after
all!). This could lead to a link-swap or even a possible joint venture (see
Just review their website
(or product), and write about the benefits you gain from the site in
specific terms (so it sounds like you're actually talking about *their*
site). Just be honest and tell them what you like.
=> Day 5 - Be An Expert,
Have An Opinion
Believe it or not people are interested in what *you* have to say! Several
websites are even willing to pay you for your opinion! (And we all have an
opinion, don't we!) Remember, it's good to talk, especially if your
listeners then visit your website!
If you *really know your
stuff*, you can become an 'expert' at several sites. You may have to write
articles on your subject of expertise, or just answer questions from
site-visitors. Either way *you* gain more exposure, and your site gains more
Day 6 - Start A Joint
A joint venture can be as simple as joining an affiliate program. But
basically you sponsor another's product and take a share in the profits.
Joint ventures can also improve 'site-stickiness'.
You need to:
a) CONTACT webmasters who market similar products/services and ask
them if they would be interested in offering yours. Share the profits, and
it's a win-win situation.
b) PROMOTE another webmasters' product or service (something you
believe in) to your subscribers or customers.
Day 7 - Follow Up!
No new websites to visit here; no new methods of promotion. Just an
opportunity to measure the success (or otherwise) of the previous 6-days'
efforts. This is a time to follow-up and perhaps plan for the next 6-days.
And If All Goes Well...
If all goes well then just take a break, but if you're really keen, however,
you *could* take a look at some of these other promotion methods too:
* Encourage visitors to bookmark your site
* Use pay-per-click search engines
* Write a press release
* Run a competition
* Create great content, and allow others to use it
* Create an online community
This article is a summary of a 7-day e-mail course called, Promote Your Site
Every Day. The course includes more details and more links.