You will learn some basics and some
really important articles and tips that will help you to maximize your sales
and promote your business successfully.
Every businessman wants:
Maximum Sales & Higher Earnings!
to know the powerful, effective & result-oriented
ways to market the products or services.
to know the marketing strategies and tools that
to save precious time and automate the common business
time to find out. This email series will help you:
to Increase sales via Internet
to Save your time with Business Automation tools
to effectively market your products or services
to find targeted & potential clients via Internet
to learn the successful internet marketing tips
to advertise your business with Email Marketing and a lot
more useful business & marketing tips.
already have a web site that is not giving you the results, as it was
supposed to. This program will help you to optimize your existing web site
in a way that will really promote your business and bring more and more
businesspeople ask me “Why I need a web site?” I give them not only one or
two reasons, but 18 original reasons:
18 Original Reasons to bring your business on the World Wide Web (www)
1. To Establish a Presence
Approximately 500,000,000 people worldwide
have access to the World Wide Web (WWW). No matter what your business is,
you can't ignore 500,000,000 people. To be a part of that community and show
that you are interested in serving them, you need to be on the WWW for them.
You know your competitors will.
2. To Network
Passing out your business card is part of
every good meeting and every business person can tell more than one story
how a chance meeting turned into the big deal. Well, what if you could pass
out your business card to thousands, maybe millions of potential clients and
partners, saying this is what I do and if you are ever in need of my
services, this is how you can reach me. You can, 24 hours a day,
inexpensively and simply, on the WWW.
3. To Make Business Information Available
What is basic business information? Think of
a Yellow Pages ad. What are your hours? What do you do? How can someone
contact you? What methods of payment do you take? Where are you located at?
If you could keep your customer informed of every reason why they should do
business with you, don't you think you could do more business? You can on
4. To Serve your Customers
Making business information available is one
of the most important ways to serve your customers. But if you look at
serving the customer, you'll find even more ways to use WWW technology. How
about making forms available for subscription, or have your customers
remaining balance status available to check etc. All this can be done,
simply and quickly, on the WWW.
5. To Increase Public Interest
You won't get Spider magazine to write up
your local shop opening, but you might get them to write up your Web Page
address if it is something new and interesting. Even if Spider would write
about your local store opening, you wouldn't benefit from someone in a
distant city reading about it, unless of course, they were coming to your
town sometime soon. With Web page information, anybody anywhere who can
access the Web and hears about you is a potential visitor to your Web site
and a potential customer for your information there.
6. To Release Time Sensitive Materials
What if your materials need to be released no
earlier than midnight? The quarterly earnings
statement, the grand prize winner, or any immediate news? Well, you sent out
the materials to the press with
"The-do-not-release-before-such-and-such-time" statement and hope for the
best. Now the information can be made available at midnight or any time you
specify, with all related materials such as photographs, bios, etc. released
at exactly the same time. Imagine the anticipation of "All materials will be
made available on our Web site at 12:01 AM". The scoop goes to those that
wait for the information to be posted, not the one who releases your
Sometimes, information changes before it gets
off the press. Now you have a pile of expensive, worthless paper. Electronic
publishing changes with your needs. No paper, no ink, no printer's bill. You
can even attach your web page to a database which customizes the page's
output to a database you can change as many times in a day as you need. No
printed piece can match that flexibility.
7. To Sell Things
Do you consider the telephone the best place
to sell things? Probably not. You probably consider the telephone a tool
that allows you to communicate with your customer, which in turn helps you
sell things. Well, that's how we think you should consider the WWW. The
technology is different, of course, but before people decide to become
customers, they want to know about you, what you do and what you can do for
them. Which you can do easily and inexpensively on the WWW. Then you might
be able to turn them into customers.
8. To make pictures, sound and film files
What if your product is great, but people
would really love it if they could see it in action? The album is great but
with no airplay, nobody knows that it sounds great? A picture is worth a
thousand words, but you don't have the space for a thousand words? The WWW
allows you to add sound, pictures and short movie files to your companies
info if that will serve your potential customers. No brochure will do that.
9. To Answer Frequently Asked questions
Whoever answers the phones in your
organization can tell you, their time is usually spent answering the same
questions over and over again. These are the questions customers and
potential customers want to know the answer to before they deal with you.
Post them on a WWW page and you will have removed another blockage to doing
business with you and freed up some time for that stressed phone operator.
10. To Stay In Contact With Salespeople
Your employees on the road may need
up-to-the-minute information that will help them make the sale or pull
together the deal. If you know what that information is, you can keep it
posted in complete privacy on the WWW. A quick local phone call can keep
your staff supplied with the most detailed information, without long
distance phone bills and tying up the staff at the home office.
11. To Open International Markets
You may not be able to make sense of the
mail, phone and regulation systems in all your potential international
markets, but with a Web page, you can open up a dialogue with international
markets as easily as with the company across the street. As a
matter-of-fact, before you go onto the Web, you should decide how you want
to handle the international business that will come your way, because your
postings are certain to bring international opportunities your way, whether
it is part of your plan or not. Another added benefit; if your company has
offices overseas, they can access the home offices information for the price
of a local phone call.
12. To Create a 24 Hour Service
If you've ever remembered too late or too
early to call the opposite coast, you know the hassle. We're not all on the
same schedule. Business is worldwide but your office hours aren't. Trying to
reach Asia or Europe is even more frustrating. But Web pages serve the
client, customer and partner 24 hours a day, seven days a week. No overtime
either. It can customize information to match needs and collect important
information that will put you ahead of the competition, even before they get
into the office. Orders come in while you sleep.
13. To Allow Feedback from Customers
You pass out the brochure, the catalog, the
booklet. But it doesn't work. No sales, no calls, no leads. What went wrong?
Wrong color, wrong price, wrong market? Keep testing, the marketing books
say, and you'll eventually find out what went wrong. That's great for the
big boys with deep pockets, but who is paying the bills? You are and you
don't have the time nor the money to wait for the answer. With a Web page,
you can ask for feedback and get it immediately with no extra cost. An
instant e-mail response can be built into Web pages and can get the answer
while its fresh in your customers mind, without the cost and lack of
response of business reply mail.
14. To Test Market New Services and Products
Tied into the reason above, we all know the
cost of rolling out a new product. Advertising, advertising, advertising, PR
and advertising. Expensive, expensive, expensive. Once you have been on the
Web and know what to expect from those who are seeing your page, they are
the least expensive market for you to reach. They will also let you know
what they think of your product faster, easier and much less expensively
than any other market you may reach. For the cost of a page or two of Web
programming, you can have a crystal ball into where to position your product
or service in the marketplace. Amazing.
15. To Reach the Education and Youth Market
If your market is education, consider that
most universities already offer Internet access to their students. Books,
athletic shoes, study courses, youth fashion and anything else that would
want to reach these overlapping markets needs to be on the Web. Even with
the coming of the commercial on-line services and their somewhat older
populations there will be nothing but growth in the percentage of the under
25 market that will be on-line.
16. To Reach the Specialized Market
Sell fish tanks, art reproductions, flying
lessons? You may think that the Internet is not a good place to be. Well,
think again. The Internet isn't just computer science students anymore. With
the 500,000,000 and growing users of the WWW, even the most narrowly defined
interest group will be represented in large numbers. Since the Web has
several very good search programs, your interest group will be able to find
you, or your competitors.
17. To Serve Your Local Market
We've talked about the power to serve the
world with a Web page. How about your neighborhood? If you are located in
Karachi, Lahore or Islamabad, there is
probably enough local customers with Web access to make it worth your while
to consider Web marketing. A local restaurant even takes lunch orders
through the Internet! But no matter where you are, if the big client has Web
access, you should be there too.
18. Tiny Budget & Rapid Growth
This is only possible on the WWW to start and
promote a business with tiny-budget & rapid growth of income…
“Online Sales” It’s a little different than real-world selling…
Here’s just a small portion of this advice,
which can help anyone trying to make sales online. If you keep these in mind
as you are creating your sales literature, whether it will be email or web
page copy, you will make more sales.
You must always attract a prospect’s interest
with an innovative and interesting title or first sentence, while avoiding
the temptation of using copy like this: “Become a millionaire in 14 days.”
Overly sensational headlines are a big turn off, especially online, where
the prospect is a little more intelligent and sophisticated. Instead, get
their attention with headlines like one I use. It reads: “Thousands of
businesses closed their websites last year. Here’s why they failed…”
Always focus your copy on solving your
reader’s problem or making something easier for them. This is the key to
successful selling. If your product or service cannot enrich the life of
your prospect in some way, they will not buy it. Make it crystal clear to
them how you plan to do this and what they have to do to take you up on your
The best way to sell in cyberspace is to
first educate your consumer with free assistance and then gently guide them
to your offerings. And when they get there, give them a reason to buy that
very moment. You can do that with a special bonus or other added incentive.
Remember, once they are gone they may not be back. Make your offer so
appealing they can’t refuse it!
KEY COMPONENT – YOUR FREEBIE…
When placed on the internet, your sales
literature will usually use one of two formats.
These consist of:
In order for both of these to do their job
successfully, you must get people to read them. Although there is a lot
involved in selling online, if you start by following rule number one you
will be ahead of the game.
What is the rule one?
Always Give Away Something for Free!
Unless people have a motivation to click to
your sales message, most of your prospects will not read what you have to
Here’s a perfect example of this in action:
Were you enticed by the offer of this free
subscription to TelePk? Did it make you want to investigate a little
further? Hey, you subscribed it and you’ve got this email, haven’t you? It
must have been somewhat effective. The reason I offer it for free is to
spread the word about my business.
In addition to teaching you how to succeed in
your own online business, offering this free subscription gives me an
opportunity to show off my expertise and possibly gain a few more potential
prospects and customers.
Now, of course you can’t go around giving
everything away for free, but you can make your readers stand up and take
notice. That’s step one. Simply using the word Free is your sales literature
can do wonders. Of course you have to back that up and actually give away
something of value.
Whether it is a free subscription to your
email newsletter, a free software program or even this very e-book, if you
can give it away for free people will remember you.
Now that you know how to get the attention of
your prospects, let’s move into some methods of reaching them in droves…
MARKETING STRATEGIES THAT WORK…
What online marketing methods really work?
Bulk email? Banner adverting? Email advertising? Discussion group
participation? Search Engine Submission?
The list of possible solutions goes on and
on. And , I’ve tried them all, believe me. Although I don’t have room in
this email to go into details on everything I’ve tried, I will reveal one
method that works head and shoulders above anything else. What is this
powerful income generator?
Your own “email newsletter” or “ezine”.
An email newsletter or ezine is simply a
regular email message that you send to anyone who asks for it. It delivers
free, helpful information to your customers and your best prospects. The
“information” can take on the form of industry news, web resources, discount
specials or anything your heart desires.
This is definitely one of the best proven
online marketing method I have used since 1999. And best of all, it’s
virtually free to publish one!
Why would you want to? That’s simple. Here
are just a few reasons…
Your customers and prospects won’t have to
find you or your web site. They’ll constantly be “in touch” and in tune with
your business. You can keep them side by side of new products and services
as they become available. Whether it’s a new product you are introducing or
a service you are adding to your existing web site, your newsletter is the
perfect place to announce it.
Publishing a newsletter is the cheapest form
of promotion you’ll ever find. Unlike traditional newsletters, there are no
printing or postage costs so you can publish as often as you like. Try
sending out a catalog by postage every week without going broke!
Since the cost of publishing an email
newsletter is near zero, you can offer free subscriptions. This insures a
steady flow of new prospects for your products and services.
Educating potential customers and prospects
is an excellent way to market your wares. What better way to educate them
than through your free electronic newsletter? You’ll be proving your
expertise in your field and establishing credibility with every issue.
A PROFESSIONAL WEBSITE WITHIN ANYONE’S REACH…
the first year of my Internet business, I made one big mistake. I waited
almost for six month to start building my web site.
email marketing campaign was effective, but not nearly as effective as when
I combined it with a professional website. Why? Here’s the main reason…
people will delete an email message if it does not contain a URL where they
can “anonymously” investigate your offer. With all the unsolicited email on
the net, folks don’t like to risk being added to yet another list without
their approval. That’s what they’re doing when they email someone they don’t
However, if they are invited to a URL and are presented with a professional
web site, they are likely to stick around. You just earned a prospect.
really quite simple… you NEED you own website!
do you set up a professional web presence? Simple…
a checklist of tasks you’ll need to complete:
Register your own domain (A Must)
will give your business an internet established presence. Too many marketers
skip this crucial step. The Rs 900/- yearly fee is a small price to pay for
professionalism. If you’re serious about your business, don’t skip this
Don’t use unusual words, phrases or ellipsis in domain name. Choose an
easy-to-remember name that also describers your products, services or
your own domain and paid web hosting services. Free domain and free hosting
(with a lot of banners or popup windows) doesn’t leave good impression on
your web site visitors about your business and professionalism.
Build the site
have the webmastering know-how, try to build it yourself. If you prefer to
outsource your design work, be sure to hire a professional designer. Tell
them you want to see examples of their work including unique logos, working
scripts and more. You want a site that you will be proud to direct people
to. Also, be sure to pack your website with helpful information so people
will stick around!
careful here. I’ll discuss it later.
Planning Tips for your Website
you enter the planning stages of your website, you will need to include some
Component # 1
your main page contains a clear objective and an invitation. Let me explain
someone comes to your site is it obvious how the site can help them? After
all, they probably came looking for help. I have visited many sites that
look great, but fail at this key component. If I find myself trying to guess
what is in the home page should clearly define why it is there and invite
visitors in for more.
signup form for free, email newsletter or product/service updates. An email
newsletter is a cost effective way to stay in touch with your prospects. It
is also the single most effective way to hang onto your visitors. Getting
traffic is tough, don’t let visitors get away without offering to stay in
touch! A simple fill-out form will allow you to add their email address to
your private in-house list.
tip here… Don’t ask a lot of questions in your subscription form. They may
be interested in your newsletter but may shy away if they have to reveal too
much information about themselves. A lead is a lead. Ask for their first
name and email address only. If you scare them away, they may never be back.
credit card ordering. This is a MUST at every site that is designed to make
money. I won’t go into the pro’s and con’s of commerce enabling a web site.
The fact is, there are only Pro’s. Quite simply, you are missing the boat if
you think you can get away without this.
E-Commerce enabling a website is as simple as getting a merchant account and
hooking up a secure server. Sites without these components are being left in
Mistake #1: Using someone else’s domain name.
the first impression your site makes look like this…
www.somefreewebspace.com/user/ or is it more professional and
established like this
about it for a second. Why are so many companies offering free web sites to
anyone who wants them?
To get traffic to their sites!
companies realize that giving away freebies is a great way to attract
visitors. So go ahead and take them up on it. Build as many free sites as
you want! But link them all to YOUR site. A site with YOUR OWN domain name.
company won’t spring for its own domain name at Rs 900/- a year, your
potential customers will definitely think twice before they buy from you.
Plain and simple. Even if just one or two are scared away, you’ve lost more
than the yearly domain cost already!
Mistake #2: A large, slow loading home page.
fellow marketer recently wrote to me asking why his site was not generating
income. I visited the site and it was beautiful. Probably the best site I’d
seen in a year. So why was it a dud?
3 full minutes to load! Very few people will wait that long. Perhaps the
small percentage of users surfing the web on a T1 or faster connection will
view this site, but you can’t gear a site toward so few users. A good site
loads fast for all surfers.
your site load time at www.submitplus.com today. If it loads in 20 seconds on a 28.8 modem,
you’re fine. If not, cut down the graphics and try again!
loading home page can also be a result of a page that contains too much
information. Visitors should not have to scroll down endlessly to view your
home page. If your main page contains too much information, simply break the
information up into several pages.
Mistake #3: Failing to promote!
one is a classic. For too many business owners pop a site up on the web and
cross their fingers. In order to grow traffic, you need to promote it.
you have an advertising budget, spend money. this is the easiest way to
promote a site. Buy banner ads on busy sites, sponsor email publications and
reorder every avenue that is effective.
do not have much of an advertising budget, fear not. You can generate
traffic for free. I’ve being doing it for years. My favorite methods are
article submissions, ezine advertising, search engine positioning, and my
associate program just to name a few. If you’d like to learn how to emulate
these methods, just spend a little time tat the related web articles.
Nothing is held back in the articles. Anyone doing business online will find
some real, useful information.
Remember, your web site is the first thing your online prospects see. It is
the very heart and sole of your online marketing campaign. Make a lasting