Main Page Forum Ringtones SMS Messages Games Free Downloads Contact UsTelepk Map
Make This Page Your Home Page Make TelePK.Com Your Favorite Website Telepk Header
IP: 54.82.31.133 COUNTRY: Flag:
Mobile Zone
  1. PTCL TelePhone Directory
  2. SMS Messages
  3. SmS Jokes
  4. Sms Dictionary
  5. Memory Card Rates
  6. Mobile Phones
  7. Mobile Phone Articles
  8. Mobile Tutorials
  9. Mobile Games
  10. Mobile Wallpapers
  11. Secret Codes
  12. Ring Tones
  13. Web To SmS
  14. Telecom Reviews
  15. SMS Worldwide

Entertainment
  1. Islam
  2. Listen Radio Live
  3. Watch TV Channels
  4. Elections
  5. Home Decoration
  6. Beauty And Health
  7. Tech News
  8. Kitchen
  9. Greeting Cards
  10. Animation
  11. Messenger Zone
  12. Online Chat
  13. Articles
  14. Downloads
  15. City Codes
  16. Computer
  17. Know Your Heart
  18. Palmistry
  19. Myspace
  20. Make Money
  21. World News
  22. Map Guide
  23. Eid Day
  24. Pakistan
  25. Pakistani Singers
  26. Personalities
  27. Emergency No.s
  28. Funny Jokes
  29. Finance
  30. Flights
  31. Funny Pictures
  32. Kids
  33. Songs
  34. Sports Online
  35. Spotlight
  36. Student Visa
  37. Education
  38. Online Games
  39. Study Abroad
  40. Tutorials
  41. Immigration
  42. Internet
  43. Urdu
  44. Weather Status
  45. Webmaster Tools
  46. Valentine Day
  47. Video Clips
  48. Videos

Latest Updates!
Please fill out the form below to get notified whenever telepk.com will be update.
Enter your email address:



Active Visitors
  1. 192





Easy steps to start your own E-Zine

PART-I

It seems like everyone and his dog is publishing an e-zine these days, and from what We've seen, the dog's may be better than most. So why -- if there are so many e-zines out there -- do you need to publish one? The answer is simple: If you have a Web site where you are selling goods and/or services you need to establish an opt-in list of visitors to your site.

The majority of people who visit your site won't buy from you the first time, but by offering them a chance to sign up for your e-zine you get a chance to extend your communication with them, establish a relationship and possibly turn them into a customer sometime down the road.

Right about now you're scratching your head saying to yourself "But I don't know the first thing about publishing a newsletter; where do I start?" That's where We come in. We are going to lead you down the primrose path and show you exactly what you need to do and just how to do it.

Step No. 1

The first step is to decide on a title for your new e-zine. You may want to incorporate your business name into it or choose something related to its theme. For example, if your company name was "Bob's Automotive" you may choose something like "Bob's Automotive Press." Speaking of themes, your e-zine's theme needs to relate to your site. If your site is a pet supply store then your e-zine should be on animal care and tips, or training. If your site sells your services as an online marketing consultant, your e-zine should center on teaching people how to market and promote their own Web sites.

Step No. 2

Now that you have an e-zine name and you know what the theme is, you need to decide where your newsletter will live. This is often referred to as list management. Your best bet is to outsource it or check with your Web host to see if it supplies list-hosting services as part of your account. Don't think for a minute you can manage an e-zine with just your e-mail program. A list can grow to a substantial size and you need to prepare in advance for this from the very beginning.

If you're trying to save money, I'd highly recommend you sign up with one of the many free list host services available. They work great, and make it easy for people to subscribe and unsubscribe at will. The only trade off to using a free service is the advertising they will place at the very top of your e-zine for the privilege of your free account. But remember, they are hosting your list for free so they've got to get something in return.

Here are some list hosts you may want to try:

Yahoo Groups http://groups.yahoo.com

This is my personal favorite and the one I use for managing all three of my e-zines. I've been with them since the old days when they were called EGroups (before Yahoo bought it). The service works great and is free in exchange for a banner ad they place at the top of each issue. You can also have the ad removed for a nominal fee. Make sure you set your list up as "moderated." This keeps outsiders from posting to your list, which is something you'd only want if you were setting it up for two-way discussion.

Cool List http://www.CoolList.com

Another free mailing service similar in functionality to Yahoo Groups.

Topica http://www.Topica.com

Another online leader when it comes to list hosting. It is free to set up, offers easy step-by-step instructions and they have excellent customer service.

Group Mail Software http://www.Infacta.com

If you are daring enough to want to download some free software to manage your list you won't find anything better than Group Mail. It's an excellent tool for handling and mailing to large groups of people. There are also some free handy plug ins you can download that will increase its versatility.

Now that you have an e-zine name, a theme and a place for your list to live, what's next? Getting subscribers. You need to make sure you add a subscriber sign-up box on every page of your site to encourage sign ups. Some people resort to adding a pop-up box, but I wouldn't as most people say they find them very annoying. If you do decide to go the pop-up route, create one that only pops up when the visitor exits your site.

As far as how often you should publish, you want to shoot for two to four weeks. If you go longer than one month between issues, your subscribers will forget who you are and if you publish weekly it may become overkill. But whatever you do, pick a publishing schedule and stick with it. Consistency is key. If you say your e-zine will be published on the seventh and 23rd, then you need to do your best to get your e-zine out on those promised dates.

Publishing an e-zine is an essential step in any online marketing campaign. By following the simple directions I've outlined above you'll be well on your way to building your very own opt-in list -- and that my friend, is worth its weight in gold.

PART-II

In Part 1 of this series we discussed how to start your own newsletter. Now we move on to the nitty gritty: formatting and finding content.

Formatting Text e-zines vs. HTML format is a highly debatable subject. At this time, most e-zine publishers stick with text, and I strongly recommend you follow suit. Many people are still using e-mail clients that cannot read HTML messages; others prefer the speed, ease and security of receiving their e-zines in text format. It is safer to use the format that is compatible with the largest number of users.

But there are other readers who appreciate the design quality and visual appeal of an HTML newsletter. So what can you do to please both sides? You can always publish a text version and include a link to an HTML version online. This is what I do and it seems to make the majority of my subscribers happy. It does call for twice the amount of work since you'll have to make two versions of your e-zine, but in my opinion it's well worth the extra effort.

So what is a text e-zine? Basically, it's just an e-mail with some special formatting applied to make sure it's readable by everyone, no matter what e-mail client they may be using. You'll want to stick to a fixed width font like Courier or Monaco, and you'll need a plain text editor like Notepad or Textpad. One drawback with Notepad is it has no built-in spell checker, so I'd advise you to download Textpad or something similar. Many free text editors can be found at download sites such as Jumbo.com and http://www.Download.com.

You'll need to set up a template for your e-zine so its look will be consistent, issue after issue. This should include your e-zine name, date and issue number at the very top, followed by a table of contents. If you're not sure on how it should look, you can obtain some free e-zine templates by sending mailto:template1@e-zinez.com.

At the very end of your newsletter template you'll want to include a paragraph on how to subscribe and unsubscribe, copyright information and advertising information. It's vital that you include unsubscribe information in each and every issue. Do not hold people hostage by making it next to impossible to get off your list, it won't be appreciated and is not only considered unprofessional, but it could get you into real trouble with Spamcop.

When typing in your text you need to keep your line length at 65 characters per line and hit a hard return at the end of eachand every line. This is imperative. If you allow the words to wrap automatically, the e-zine your readers receive may have lines chopped off mid-sentence and will look terrible. By using the hard return you'll be ensuring that your newsletter will be readable and attractive in the majority of e-mail clients. Never type your e-zine in all caps, as this is equivalent to screaming.

Content

I highly recommend you write at least one original article a month for your newsletter; more if you can. It's OK to include work by others on an occasional basis or for filler, but your e-zine will carry more weight if you take the time to write your own material.

When you do need outside content, here are some excellent sources:

http://www.ezineArticles.com
http://www.IdeaMarketers.com
http://www.Certificate.net

You may also download the free e-book "400 Articles You Can Use in Your e-zine" at http://www.web-source.net/web/Free_Ebooks/Writing_Publishing/ You'll also find other very handy e-books for publishers at the above site you may want to download as well.

Another idea for getting original articles to reprint in your e-zine is to go to Egroups and subscribe to article announcement lists like http://www.website101.com/freecontent.html or http://www.web-source.net/articlesub.htm They will supply you with a steady stream of new articles you can publish on a daily basis.

Don't forget to visit this site which is a fantastic resource for online publishers: http://www.worldwidelearn.com/ezine-publishing.htm

As you can see, there are many online sources that exist solely for the purpose of helping e-zine publishers succeed. With the massive amount of information available to you, there's really no reason you haven't started your own e-zine.

PART-III

In this final installment in a three-part series on e-zine publishing, we turn to the nitty gritty of finding subscribers and selling your valuable ad space.

Now that you have a terrific looking e-zine and interesting content, where do you find subscribers? I was hoping you'd ask. In order to grow your subscriber base you'll need to promote your e-zine every chance you get.

The first thing you need to do is include a sign-up box on each and every page of your Web site. And if you can, offer a free sample copy by autoresponder. To set up a free autoresponder check out www.GetResponse.com.

Some publishers swear by pop-up boxes to increase their subscriber sign ups. If you go this route, I encourage you to opt for the kind that pop-up upon exit, not upon entering. You'll find some software to help you with this at www.codelifter.com/pop5index.html or look at www.DynamicDrive.com for some free scripts.

The next step is to get your e-zine listed in as many online newsletter directories as possible. You'll have to do your homework by searching the engines for directories where you can add your listing for free. This is an important step because many people look to these directories when looking for newsletters. Some of them are:

http://www.Lifestylespub.com/mcp/
http://www.E-zinedirectory.com/
http://www.Webscoutlists.com/signup.epl
http://www.Zineconnection.com/
http://www.ezine-universe.com/
http://www.ezinelocater.com/

http://www.ezinesplus.com/

Remember, many of these online directories will allow you to post your ad rates as well -- a double bonus that allows you to pick up new subscribers as well as advertisers.

Announcement lists are also good for promoting your e-zine. Search at groups.yahoo.com for lists that exist for the sole purpose of announcing new lists. You'll also want to participate in online discussion boards with a good signature line that mentions your e-zine. You'll find some great boards to post to at www.DiscussMarketing.com

Other great ways to grow your subscriber base include swapping ads with other publishers and writing articles to submit to other publishers for possible publication in their e-zines. Again, a strong signature line is imperative. Try some of these sites for swaps:

http://www.BizPromo.com/e-zineTrades.htm
http://www.ezine-Swap.com

Free Software to keep track of your swaps:
http://www.nowsell.com/pages/ad-tracker.html

Other e-zine Publishers you can swap ads with:
http://www.alacarim.com/adex/

Free directory of e-zines and other helpful resources for today's e-zine publisher:
http://www.FreezineWeb.com/

The handbook of e-zine publishing:
http://www.e-zinez.com/

EP Digest offers many helpful resources:
http://www.EpDigest.com

Submit your articles to:
http://groups.yahoo.com/group/article_announce

If you don't mind paying for opt-in subscribers you can pay a small fee for them at World Wide Lists or try Marty Foley's List Builder Service. I've used both of the above services extensively and they're truly remarkable for growing your list quickly. These are opt-in list builders, not spam techniques. Make sure you know the difference.

If you're interested in a great e-book that will teach you how to grow your list try "Website and Ezine Promotion Made Easy", which is not free but worth the money.

Once you reach a minimum of 1,000 subscribers you'll be able to start selling text ads. Do not include too many ads in your newsletter or you'll lose a lot of subscribers before you even get started. You need to make sure you're including useful content and not just a billboard of ads, or your subscribers will be reaching for that unsubscribe button in a hurry. It's really a balancing act, good content with a few ads mixed in.

If you can, it's a smart move to start collecting demographics from the very beginning. This will give you an idea as to the types of people that subscribe to your e-zine and will be helpful to ad buyers who will want to know what "target market" your e-zine hits. If you set up a short form asking the basics like gender, age and occupation, and ask new subscribers to fill it in upon subscribing, you'll be amazed at how easy it is to actually collect this type of information.

Here are a few sites that will help you to sell your available space:
http://www.ezines-Ads.com
http://www.Opt-Influence.com

Publishing an e-zine is the most important tool you can have when it comes to promoting your Web site. An opt-in list of people who want to hear from you on a regular basis is priceless, and the actual process of writing your own e-zine and connecting with people is an inspiring experience in itself. It's a genuine way of building a sense of community around your site and opening the lines of communication between yourself and potential clients.

 



<<< Back


Send this page to a friend

   
Most Viewed Services:
  1. New Year
  2. Free TV
  3. Watch GEO News
  4. Watch Disney TV USA
  5. AIM Away Messages
  6. AIM Buddy Icons
  7. BBQ Recipes
  8. Burger Recipes
  9. Fruit Salad Recipes
  10. Funny Pictures
  11. Spider-Man
  12. Spider-Man The Film
  13. Spider-Man Wallpapers
  14. Family
  15. Family Fun
  16. Windows Live Messenger
  17. Easter E-Cards
  18. 2008 Festivals
  19. Christian Festivals
  20. Msn Display Pictures
  21. Yahoo Avatars
  22. Myspace
  23. Nokia 5700
  24. Nokia 5070
  25. Bob Woolmer
  26. SMS Messages
  27. SMS Jokes
  28. Animals
  29. Apple
  30. Bikes
  31. Zong
  32. World
  33. Cars
  34. Celebrity
  35. Facebook
  36. Ali Lohan
  37. Computer
  38. Finance
  39. Fitness
  40. Shoes
  41. New Homes
  42. MSN Web Messenger
  43. Download MSN Messenger
  44. Download Latest Msn Messenger
  45. Multi MSN
  46. Download Multi MSN
  47. MSN Emoticon
  48. MSN Nick Name
  49. MSN Screen Names
  50. MSN Nick
  51. MSN Names
  52. Cool MSN Emoticon
  53. Urdu
  54. Urdu Jokes
  55. Urdu Dictionary
  56. Urdu Poetry
  57. Automobile
  58. Cars
  59. New Cars
  60. Food
  61. Kitchen
  62. Cell Phone
  63. Free Mobile Game
  64. Free Mobile Wallpapers
  65. Mobile Phone Secret Code
  66. Free Web SMS
  67. Free Worldwide Sms
  68. Islam Way
  69. Home Interior Decoration
  70. Health And Beauty Tip
  71. Latest Tech News
  72. Kitchen Remodeling
  73. Free E Greeting Card
  74. Know Heart
  75. Palmistry Line
  76. Make Money Online
  77. Myspace HTML Codes
  78. Myspace Toolbox
  79. Toyota RAV4
  80. Nokia Cell Phone
  81. Sony Ericsson Cell Phone
  1. Chinese New year Celebration
  2. Blackberry Phone
  3. Funny Joke
  4. MSN Avatars
  5. MSN Smileys
  6. MSN Display Pics
  7. MSN Display Pictures
  8. Pakistan Cricket Team
  9. Spicy Food
  10. Health Food
  11. Pakistan
  12. AOL Block Checker
  13. Urdu News
  14. Yahoo Web Messenger
  15. Download Yahoo Messenger
  16. Download Latest Messenger Version Yahoo
  17. Multi Yahoo Messenger
  18. Download Multi Yahoo Messenger
  19. Yahoo Emoticon
  20. Yahoo Hidden Emoticon
  21. Yahoo Avatars
  22. Yahoo Display Pictures
  23. Yahoo Animated Avatars
  24. Yahoo Smileys
  25. Free Cooking Recipe
  26. Hindu Festivals
  27. Sikh Festivals
  28. March Madness
  29. Tutorials
  30. Article of Mobile Phone
  31. Abrar Ul Haq
  32. Zong Sms
  33. Internet
  34. Better Homes
  35. Home
  36. Pets
  37. Forex
  38. Real Estate
  39. Science
  40. Stock Exchange
  41. WWE
  42. Information
  43. Football
  44. Flights
  45. Cricket News
  46. Latest World News
  47. Personality
  48. Emergency Phone Numbers
  49. Family Kid
  50. Online Spotlight
  51. Student Visa
  52. Download Online Game
  53. Study Abroad
  54. Immigration Law
  55. College University
  56. Web Master Tool
  57. Weather Report
  58. Funny Video Clips
  59. Funny SMS Joke
  60. Urdu SMS
  61. New Year SMS Joke
  62. Free SMS Joke
  63. AIM Block Checker
  64. City Code
  65. Find Article
  66. Dual Sim T500
  67. Asus P535
  68. Asus Cell Phone
  69. Sky Scrappers
  70. Funny Jokes
  71. History of Pakistan
  72. Government of Pakistan
  73. Lahore Resolution
  74. English Chat
  75. Online Chat Rooms
  76. Computer Wallpaper
  77. Software Downloads
  78. Samsung i710
  79. Ali Zafar
  80. Atif Aslam


More Resources...


© All Rights Reserved : Pakistan : Privacy Policy : Disclaimer : Advertise with us : Sitemaps : 1, 2, 3, 4, 5