By making some little
changes to your advertisement!
By far the biggest
reason most advertisements (especially Email advertisement &
advertisement through web) donít sell as much as they could is due to a
single problem. The words on these ads donít do their job.
You only get a few seconds
(especially on the web) to grab a readerís attention. If the wording
on your advertisement is falling down on the job, no one will be interested
in its further details and result will be NO SALES.
I normally see ads that
have too little information to attract a reader. Or the ad has too much
information, so much that a reader leaves it.
Your ad needs to
IMMEDIATELY catch a readerís attention. Here is how to do it:
you have to offer down to your most popular and powerful product or service.
Donít throw a whole selection of products or services in a single ad.
Just give them one offer at a time.
the one most powerful advantage your product or service gives
customers. Think about what kinds of readers are most likely to buy.
Once you have these two things in mind, youíre ready to change your ad
so it grabs readers and makes them buy.
Start your ad
with a headline in big type. Begin your sentence with an action
word. If your headline attracts a reader, he/she will read your whole
message. For example, look at the title of this article ďDouble or Triple
your Business Sales by making some little changes to your advertisement ď.
It involved you to read the whole article. Didnít it?
buy when they feel you can solve a problem that is causing them pain. People
want to save time, save money, and much more.
Donít follow your headline with a diatribe on how good your product is.
Instead, talk about the thing readers care about most. Make your copy
describe a problem the read has. Tell how the problem affects the
readerís life. Show the reader how the problem will get worse, much
worse, over time if it is not fixed now.
Present your product or services as the solution to the customerís
Describe its most important features, and then connect them with the
benefits they will bring.
Most of your
customers donít automatically understand how your productís great features
can help them. You have to describe the benefits. It helps to give
real life example of how the feature helps people.
product has more than three features, list them in bulleted form.
Bullets help readers digest a batch of related points.
Add several excited testimonials from satisfied customers.
Have the customer talk about how he/she got the results you promised n your
benefits section. If your product is new, have several people try it, then
ask them for their comments Most people are delighted to help, specially if
they know you will be publishing their opinions.
HOW TO BUY. This is the one thing so many ads miss. Highlight HOW TO BUY
details. Make it easy for them to buy. Easy ordering should including
information on how customers can contact you. Include your email address
(which you check often), you phone number or mobile number, and your
physical location. Also include your guarantee if you have one. Let
customers know how long it will take for you to deliver the product or
service. And be sure to tell them how much extra shipping and handling will
cost. Stating these things right up front helps customers make a decision to