Are you ready to kick off a marketing campaign that will
send your sales to the moon? Whether you're ready to create a Web page,
sales letter, or other sales copy, take a moment to ask yourself these
important questions before you dive in. Think before you advertise.
|1. Who Do You Want to
Is your prospective customer an avid outdoorsman who likes to hike? Know
exactly who you are talking to before you start. Once you know the
characteristics of your ideal reader, it's much easier to create a dynamic
sales message that will address their interests and needs. Talk directly to
the reader, and watch them respond.
2. What Action Do You Want Your Reader to Take?
Not all advertisements are intended to spur immediate sales. Are you looking
for a list of prospective buyers, first time inquiries, or direct sales?
Word your sales copy to stimulate the action you want the reader to take.
|3. What Do You Have That
Your Competitors Don't?
Before you can expect your audience to head out for your place of business,
you've got let them know why they need to do business with YOU. Do you
provide faster results, a better guarantee, personalized service, easier to
use products? What is it that makes your product better?
How important is it to identify your competitive edge? A good rule of thumb
is that it should cover about one half of your advertising space. Pretty
important, huh? Yeah, you'll want to keep a close eye on the competition and
continuously update to KEEP the competitive edge.
4. How Can You Verify Your Claims?
You don't believe everything you hear...especially from someone wanting to
sell you something, and neither will your prospective customers. You've got
to make them believe that what you say is the gospel truth. Gather
testimonials from current customers, dig up some reliable research that will
back up your claims, and find someone well-respected to endorse your product
or service. Just don't expect blind faith from people who don't know you.
|5. How Do You Spur The
Readers to Action
Let's face it...procrastination has a good foothold in the lives of many of
the people we are marketing our products and services too. Yeah, they're a
lot like us. They see the ad, think "Hey, I need to get one of those," and
go on about life without every getting around to making it to your place of
Deadlines can spur action. Hey, if you know you're going to pay 25 percent
less if you buy it by Saturday, you're not likely to wait until Sunday to do
your shopping. Put together a list of sales you want to introduce, specify
the end dates, and your set to put a little motivation in your copy. Hint:
You don't have to have new sales every time - recycle the ones you have
every so often...especially those that bring good response.
Motivating sales copy doesn't have to be written by professional marketers.
Implement these questions in your sales page and you'll have high-quality
copy the produces top-notch results.